The Scanalytics API enables companies and business users to seamlessly integrate Scanalytics granular foot traffic data into third-party systems and applications.

By connecting to the Scanalytics API, businesses can have up-to-date data on presence and movement in their physical spaces available at all times. The data can be blended with other data sources and drive rich contextual understanding of factors that influence offline behavior, such as marketing campaigns, promotions, layout and interior design, ambiance, staffing, and others.

With data flowing through the API, businesses can set up conditional rules and automation, and optimize their operations in response to where people go and how long they stay there, and how behavior changes based on day of week, time of day or traffic levels.